Mass Communication is a field which requires extensive training catering to the needs of industry. Theoretical teaching alone is not very useful to build a successful career in mass communication. Therefore, we train students in a manner that is required by the industry both theoretically and practically keeping in mind the requirements of the industry.
This helps in a reduction of the learning curve once they hit the industry. We consider ourselves to be strategic partners of industry since all of us have been mass media industry professionals before we established IIMM to cater to the needs that we ourselves felt in the industry vis-à-vis the entry level young professionals that industry needs on a regular and growing basis. This reduction in the learning curve for students of IIMM helps the industry to save the money that would otherwise be expended in making them job ready as well as the time that would be required by industry to bring fresh entrants up to speed.
From the time our students join IIMM, we train them on communication skills, content writing, script writing, presentation skills, market research, project making, hands on exposure and practice in film making, direction, production, camera, editing, news reading and anchoring in the studio, reporting, exposure to sound studio and print photography. This training also helps the students to realise their potential and to choose a particular field and specialization for their career so learning becomes more interesting, engaging and fun for them.
After such exposure has been given to the students, a professional environment is simulated within the institution and independent projects and assignments are given to the students without the supervision of faculty. And their performance on the project or assignment is judged by a group of faculty members and independent professionals and feedback is given to them
After such professional simulations through projects and assignments within the Institute, industry exposure is provided to the students through internships, industrial visits, secondments, deputation, live projects and live assignments in industry. It is a unique feature of IIMM’s teaching and training that we offer internship in the area of the student’s choice and specialization. Both our Academic Council and the faculty panel consist of eminent professionals, academicians and practicing media professionals with decades of experience and time-tested maturity. Therefore, they are able to guide the course content, teaching methods and classroom inputs in the right direction.
Purvi Poonam Thakur