This is the age of infotainment – information plus entertainment. Television, radio and the internet all together provide this to us. The digital world of mass communication helps in creating awareness among the people and also helps them to raise their voice. All forms of entertainment and news are available through the electronic and digital media. These media can be put to various use and thus there are many employment opportunities available here.
There are many possible careers in electronic media. The careers in front of the television cameras bring fame and popularity but there are many more possible careers in script writing and screenplay, in film and television production, in media management and media research.
Media organizations nowadays are among the most mature organizations in the services or the tertiary sector and hence work as mature corporate entities. Due to the scope in the media and the interest of the youth, the number of youngsters who take admission in the International Institute of Mass Media which is the best Electronic Media Institute in Delhi is increasing with time.
In these media organizations the rules and processes for background checks and reference checks, submitting accurate educational, professional and medical details when applying for jobs and promotions are as stringent as any other mature corporate organization. The demand for professionals in the support functions and departments like human resources, corporate planning, strategy, marketing and sales, and the bean counters in finance are just like any other industry, entity or organization. Even in these roles and support functions, preference is often given to students who have studied media and management at The International Institute of Mass Media. This is the top-quality Electronic Media Institute in Delhi, as it provides cutting edge media knowledge to its students.
Remuneration in mass communication roles ranges from Rs. 20,000 to Rs. 50,000 per month at the starting and could go up to Rs. 300,000 or Rs. 5,00,000 or Rs. 10,00,000 per month as one achieves seniority in the profession.
Not only is the starting salary in media is very attractive and lucrative but also the prospects of growth and the speed and pace of growth is the highest among all possible career options. What you need to possess, if you want a slice of this lucrative pie is a keen intelligence, an interest in the world around you – in politics, sports, films, entertainment, business, the economy – both national and global and a keen interest in and knowledge of international issues. The essential professional education and knowledge which is necessary for a successful career in the mass media you can get from the Electronic Media Institute Delhi.
Also you need to develop skills in spoken and written English and Hindi. These linguistic skills, a facility with words and with these two important languages in the Indian mass media and a keen mind and intelligence that observes the world around you and is then able to put your observations and experiences together in the form of a compelling communication piece to be shared with your audience using the tools of mass media will ensure that you get a break through into this media world. This is what committed youngsters who are selected to study with us at The International Institute of Mass Media [IIMM] are promised.
Recent research has shown that because of the rapid advances in technology and the growing inter connections with the world through the processes of increasing globalization of the world’s economies and cultures, people will have increasingly more leisure time on their hands – they will work fewer days and fewer hours per day and they will make more money, have larger incomes and they will have more and more purchasing power in their hands. They will use this increased leisure time to get more information about the world that the live in, the changing trends in politics, economics, business, travel, music and fashion as well as use this additional leisure time for entertainment. This need for news, information, entertainment and infotainment will be provided by an ever growing and ever expanding mass media. This would translate into more jobs being created in the mass media every year.
Technology will help to expand the possible platforms of delivering the products of the media to the customers. News is available on the go on smart phones and tablets. Music can be streamed live while a customer is on the go and FM radios can be carried in mobile phones which need not even be smart or in various dongles and MP3 players. All this creates millions of jobs at both the back end, in the content space as well as all through the delivery chain and then addressing the concerns of customers.
Tech enabled or technology enabled media (TEM) and the convergence of various media on similar platforms has thrown up many opportunities for students who study at The International Institute of Mass Media. All newspapers and television channels are now also available online as are all magazines, periodicals, books and journals. Therefore, along with getting jobs in the print media and on television channels, students are now also able to get jobs with the websites of these organizations and create content that is cross leveraged on the website as well as in the newspapers, magazines and on the television channels.
Media organizations are now looking for students who have cross functional or convergence skills like being able to file reports for the print medium, upload content online as well as create a follower ship on social media, have the ability and the talent to create photo features even if they work as print journalists. Electronic Media Institute Delhi makes its students perfect in all these fields by providing to them the necessary theoretical as well as practical knowledge, so that they can perform well in today's competitive organizations. All television newsreaders and media personalities are also expected to possess knowledge of production tools and techniques so they can work effectively in teams in the media organizations of the future. The cross functional education that students receive and undergo at The International Institute of Mass Media stands them in good stead while making an entry into, prospering and growing in the mass media organizations of the future. The rate of growth of jobs in mass media by far outstrips any other sector of the economy.
These are the possible career options that open up for you if you do a professional degree in mass communication at the graduation or post graduation level from the International Institute of Mass Media
Purvi Poonam Thakur